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Olympic fever?

Posted by Maya Posted on: 08/16/08

Olympic fever?

It seems to me that unless your country is one that traditionally excels in the Olympics (China, the United States, Russia, etc), you stand little chance of accessing coverage of the Games.  If you are lucky to get coverage, if you live in Asia, chances are it's not going to be of the hot ticket events that everyone is dying to watch (like gymnastics), but is more likely to be something along the lines of badminton and table tennis, sports that are taken very seriously in this part of the world.  

I'm frustrated though, because you would think that in this age of internet, there would be myriad chances to watch the Games online.  Indeed, NBC has advertised thousands of hours of coverage online, so that viewers can pick and choose what events they want to watch. 

Only you have to be in the United States.  And you have to have a PC, or a MacBook.  

I know I'm not alone in being frustrated in the lack of access to events I really want to be watching, and it strikes me as downright bizarre that both Chinese television (CCTV) and sites like You Tube failed to anticipate the demand of those of us who want to watch and cannot.  Had You Tube signed some sort of deal (I've read reports that they did, but the lack of footage available on the site attests to a different reality), I bet they would have made a small fortune on the Games.  Or even NBC - if only they would realize that there are people OUTSIDE of the United States who would like access to online content - they too could have capitalized splendidly on their monopoly.  

But since this didn't happen, I'm stuck with Olympic fever and no cure, and no more enthusiasm.  For a world sporting event, I am truly and deeply disappointed.


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